"How Would You Like Us To Hold You By The Hand As You
Learn To Reduce
The Cost of College?"
The Possibility For The College You Want At A Price You Can Afford, Is Fueled By The Knowledge You Acquire
College Money Academy's Upcoming 
Challenge Starts On August 1st...
Registration Ends July 31st at 11PM PST!
Join The Challenge Now For A
New Discounted Price of $47!
What Does...
'Making College Affordable'
Mean To You?
From: Kelly O'Connor
Where: Castle Rock, CO
Who: Dad of six (four of his own and two step-sons)

What does 'Making College Affordable' mean for you...?

For everyone it's different...

For some of you, you realize college is right around the corner and you don't know how you can possibly pay for it. 

For others, you may even feel disappointed and frustrated like you're short-changing your kid...so you just ignore the problem until their senior year.

And for others, you may have enough money but you feel like your only option is to pay full price because you have too much...makes you wonder if it's even worth it anymore.

But all of us, as parents, want the best for our children and we'll do whatever we can to make their future happen.

Before I share with you MY GOAL for this 'Making College Affordable' challenge for YOU...let me ask you a few questions...

Please Check All Of The Questions
Where Your Answer Is YES!
Are you just getting started and have NO IDEA where to start?
Do you believe that sending your kiddo to college shouldn't cost so much so you're trying to educate yourself to make it happen?
Does the process of sending your child to college seem difficult and complicated but you know others have navigated it well?
Do you feel that your student deserves a quality education?
Do feel like you may have "failed" your kid because you didn't save enough money but you want nothing more than for he or she to have several options?
Are you convinced that only the best and brightest students get money for college?
If You checked aNY of the boxes above, then i
want to invite you to join the 'making College Affordable'
challenge and change Your Kid's future forever!
So, Here Is How The
Challenge Works...
The challenge costs $47 to join. This covers your first month's enrollment into College Money Academy's online tutorial as well as access to our member-only Facebook page (more info on what's in the Academy below).
With the Make College Affordable Challenge, we could easily charge $1,200 for the full program...

Probably even $2,000, or more, but...
All You Pay Is $47/mo
That's Just Enough To Help Cover The Costs To Maintain The Challenge
A Father Of Triplets!
Ever since the ultra-sound, Randall has been freaking out about the expense of college for his triplets. Fortunately for Randall, he discovered College Money Academy. His story and results are amazing...negotiating saved him $30,000 PER YEAR! That's $120,000 that gets to stay in his pockets! You too can learn how to do this.
Then In Exchange For That Tiny $47 Monthly Investment, You Get ALL of This:
  •  What You Must Know About Financial Aid And The Cost Of College - 7 Videos ($250 Value)
  •  How To Properly Research Colleges That Will Likely Want To BUY Your Student - 4 Videos ($1,200 Value)
  •  How To Most Effectively Build The Resume And Package The Student - 12 Videos ($1,500 Value)
  •  How To Analyze The Financial Aid Offer And How To APPEAL It - ($2,500 Value)
  •  BONUS: Two Actual Appeal Letters ($3,000 Value)
  •  BONUS: Special Topics Like What To Do If You're Divorced - 4 Videos ($495 Value)
  •  BONUS: My Personal Case Study In Full Detail (read my story below) - 4 Videos ($1,000 Value)
  •  BONUS: Weekly Strategy Sessions With Me Personally Via Private Facebook Page ($1,997 Value)
Total Value: $11,942
If you want to do everything you can so that your kiddo can attend the college they've earned without sacrificing
your retirement or taking on loads of debt, then this is the mission we're giving you.
Whether Your Child Is About To Be A Freshman Or A Senior...This Challenge Applies To You!
Do You Accept?
Need More Information Before You
Make Your Decision...?
I understand...I shared the same fears.
First, it's important to know that I was right where you are now. Still am actually. I have six kids to get through college; four of my own and two step-sons.

When my oldest started in high school, she was already excited for college and I certainly was hoping to send her to a good school; but when I looked at the cost, even as a financial advisor, it was absolutely overwhelming. When I crunched the numbers, I wasn't sure how to do it without going into a deep hole financially.
I implemented a plan that you can duplicate!
You see, I discovered a way to save more than 50% off the cost of attendance. 

By getting inside information that almost no one uses when enrolling for college, I learned key things about the university business model and how we could use the system to our advantage rather than be exploited by it..
If you walk this path alone, failure is likely
You can do it the way everyone else does it and pay full price going tens of thousands of dollars in debt...

...strapping both yourself and your child financially...

...and essentially digging yourselves into a deeper hole to give your kids the education they deserve.
OR, You Can accept our CHALLENGE!
You're smarter than the status quo, aren't you? You know that you don't have to go broke just to get your kid through college.

What if you could save more than 50% off the sticker price to get your kids the exact same education? The good news is you CAN, but first, you need to learn the rules of the game - rules almost no on knows, but that financially savvy parents are using to save tens of thousands of dollars.

You're next. All you have to do is accept the 'Make College Affordable' Challenge!
Still Want More Information?
Not a problem...let's detail what you get within the Academy
The Financial Aid Basics
7 Videos
  •  Overview Of Financial Aid
  •  Understanding Of The Primary Terms And How They Apply To You
  •  Understanding The Cost
  •  In-State / Out-Of-State / Private
  •  What To Expect In The Future
  •  Opportunity Costs And The Retirement Impact
  •  What If You Have More Than One Kid?
College Selection Strategies
4 Videos
  •  The Best Questions To Ask At College Fairs
  •  The Resources Needed To Begin Compiling Your List Of Possible Universities
  •  How To Discover Which Schools Are Aggressive In 'Buying' Students And Which Are Not
  •  How To Properly Narrow The List
  •  How To Make The Final Cuts To Ensure You're Effectively Targeting The Right Schools
How To Most Effectively Build The Resume And Package The Student
12 Videos
  •  Academics: AP / GPA / ACT & SAT / CLEP
  •  Career Planning: High School Decisions / The Impact On College Choices / How To Leverage
  •  Resume Building: Community Service / Employment / Sports / Recommendation Letters / High School Clubs / Leadership
  •  Admission Applications: The Minimum And Maximum Number Of Schools / Targeting 'Reach' Schools / How To Discover If You're An Average Or Above Average Student / How To Transfer-In
  •  How To Leverage The Campus Visit
What Else Do You Need?
Ah Yes...How To Appeal The School!
Mastering The Ability To Appeal Your
Financial Aid Offer
10 Videos
  •  Average Incoming Freshman: Is Your Kid Below Average, Average, or Above Average And What It Means
  •  Average Financial Aid Offers: The Ability To Identify A Lowball, Average, Or Great Offer
  •  When To Appeal: What To Do If The Offer Is Low, Fair Or High
  •  How To Appeal
  •  Who To Appeal
Two Actual Appeal Letters
  •  With Special Circumstance: This Letter Is Used When There Are Unique Circumstances That You'd Like The School To Consider
  •  Without Special Circumstance: This Letter Is Used When You Are Simply Asking The School to Reconsider Their Initial Offer
  •  These Are VERY Valuable: Remember Randall The Dad Of Triplets? These Letters Made A $120,000 Difference For His Family!
If All This Did Was...
  •  Give You The Resources And The Strategy To Research Financially Aggressive Schools For Your Child...Would It Be Worth It?
  •  Teach You How To Package Your Kid So That They Stand Out Among Their Peers...Would It Be Worth It?
  •  Teach You EXACTLY How To Appeal An Aid Offer AND EXACTLY What To Say...Would It Be Worth It?
But I Have More For You!
Strategies Specific To DIVORCE
4 Videos
  • The FAFSA and The CSS Profile Application When You're Divorced
  • How Custody Impacts School Selection
  • Who To Put On The Aid Application
My Personal Case Study In Full Detail
4 Videos
  • Remember: I Paid $3,800 For A $27,000 University
  • The Strategies We Used To Package My Daughter: Fresh. / Soph. / Jun. / Sen. - Clubs, Sports, Community Service - Volunteer Work - EVERYTHING!
  •  College Selection: The 8 Schools She Chose And Why
  •  Our Financial Aid Analysis: Did The Schools Offer Her a Good Deal Or Did They Lowball Her?
  •  Our Appeal: Why We Appealed And The Results
Access To My Private Facebook Group
  • Live Broadcasts: You Can Participate When I Go Live To Help Keep You On Track!
  • Sharing Stories: I Regularly Share Stories From Others...Most Times Good But Sometimes Helpful Warnings To Avoid
  • Answer Questions: I Can't Personally Assist Every Family But I Am Able To Answer Questions!
  • Host Interviews With Other Professionals:  I'm Always Looking To Bring Value To Those In The Academy So I've Recently Added This Piece...Gonna Be Fun!
These Bonuses Are ALL Inside The
'Making College Affordable' Challenge...
The Moment You Join You Gain On-Demand
Access To Everything
(We're 100% committed to keeping the 'Making College Affordable' Challenge at a VERY low rate, so that anyone can join...college planners regularly charge around $3,000 just to help your kid get admitted to college. I've refused that model for almost a decade because I want everyone to have a chance!)
Here Is Your Mission,
(Should You Choose To Accept This Challenge...)
Your Challenge Is To TAKE ACTION
And Complete The Video Modules
Prior To August 1st
Yes, there will be prep-work involved...

Yes, there will be homework...

But after every video, you'll be taking steps towards effectively navigating college with confidence.

Our only question for you is...
"Are You Ready To Feel Empowered Instead Of Intimidated?"
As you can probably see, getting access to the 'Making College Affordable' Challenge is like having me and my team as your own personal college coaches!

The only difference is that you couldn't buy even a one-hour coaching call with me for only $47.

In fact, right now the CHEAPEST you can hire me to "personally coach you one-on-one" for a year is about $5,000.

So, to get the entire College Money Academy online program and access to me via our member only Facebook page is awesome!

Yet you get everything we talked about above when you join the 'Making College Affordable' Challenge today!

So, are you excited yet!?! If so, then NOW is the time to take action!
This Challenge Is
NOT For Everyone!
If you want to just watch every video in the Challenge, and say "Thanks Kelly! That was some great info!"

...but never actually do anything with it, that's entirely up to you.

(But chances are, the colleges will win and you'll pay FAR more than was necessary...if that's what you want to do, then this challenge is probably not for you).

If you are willing to roll up your sleeves and do just a little bit of work over the next few months...

If you want to be trained by Kelly O'Connor, and have him PULL you in the right direction...

If you need a good hard PUSH from a coach who will hold you accountable, and make sure that you get done what's necessary to get done (no excuses!)...

Then we invite you to accept the 'Making College Affordable' Challenge, get everything organized and start creating options for you and your kiddo!
So, What's The Catch...?
We're doing this challenge because we KNOW that when you have success like the single mom who texted me her results (see the image), then you're more likely to mention College Money Academy to people you know and trust.

That's it...that's my "evil" grand master plan  - for you to have success and tell others they can do the same.

In fact, my primary goal with this challenge is to be run out of business! 

You see, if enough advisors, if enough parents TAKE ACTION then something within the college system would HAVE TO CHANGE!

Once that happens, then I'm no longer necessary...and I truly believe I can make that big of an impact!

So my goal is to help you keep more of your money...to help you avoid unnecessarily sacrificing your retirement...to help you launch your child into an education and a career they have earned and deserve!

That's why I created College Money Academy with a price to entry that is possible for all.

You can join the challenge for $47, consume ALL my content and then cancel...I'm okay with that...it'll just be harder for you that's all...you'd miss all the additional coaching.

Does that sound fair?
Why Time Is Of The Essence...
The next challenge is starting VERY SOON!

For many of you, the college conversation really just begun now that Little Billie or Susie will be a senior this August! Oh My GOSH!

Some of you are freaking out because your kiddo is now starting high school!

But all of you can avoid the most common mistake made by parents...ASSUMING IT'LL ALL JUST WORK OUT!

There is an old Chinese proverb that says, "the best time to plant a tree was 20 years ago...but the 2nd best time is NOW."

NOW is the best time for you to take action and join the 'Making College Affordable' Challenge
Here's What To Do Next...
From here it's just finalizing the details. Complete the information below so we can then finally get started!

Thanks for taking the time to read this letter and for watching the videos, I look forward to hearing about your success story at the end of the challenge!

Kelly O'Connor

P.S.  In case you're one of those people (like me) who just skip to the end of the letter, here's the deal:

When you join the 'Making College Affordable' Challenge today (for just $47), I'm going to give you immediate access to online academy with 7 videos on the Basics Of Financial Aid, 4 videos on How To Research And Target Colleges That Are Aggressive In Buying Students, 12 videos on How To Most Effectively Build The Resume And Package The Student In Order To Get Money From Schools, 10 videos on How To Analyze The Schools Aid Offers And Appeal Them Effectively, 2 Actual Appeal Letters, 4 videos on Special Topics Like Divorce (this one effects so many people), 4 videos on My Personal Case Study And How I Got A $27,000 University For Only $3,800 AND access to my private Facebook page where you'll have access to my personal coaching and interviews with other professionals as well as Q&A!

Oh, and if for some crazy reason you don't love the Academy, you can cancel anytime!

Sound fair? Then what are you waiting for!?! Join the 'Making College Affordable' Challenge today!
Here's A Recap Of
When You Accept The 'Making College Affordable' Challenge Today!
  •  What You Must Know About Financial Aid And The Cost Of College - 7 Videos ($250 Value)
  •  How To Properly Research Colleges That Will Likely Want To BUY Your Student - 4 Videos ($1,200 Value)
  •  How To Most Effectively Build The Resume And Package The Student - 12 Videos ($1,500 Value)
  •  How To Analyze The Financial Aid Offer And How To APPEAL It - ($2,500 Value)
  •  BONUS: Two Actual Appeal Letters ($3,000 Value)
  •  BONUS: Special Topics Like What To Do If You're Divorced - 4 Videos ($495 Value)
  •  BONUS: My Personal Case Study In Full Detail (read my story below) - 4 Videos ($1,000 Value)
  •  BONUS: Weekly Strategy Sessions With Me Personally Via Private Facebook Page ($1,997 Value)
Total Value: $11,942
If you want to do everything you can so that your kiddo can attend the college they've earned without sacrificing
your retirement or taking on loads of debt, then this is the mission we're giving you.
Whether Your Child Is About To Be A Freshman Or A Senior...This Challenge Applies To You!
Do You Accept?
Join The 'Making College Affordable' Challenge Today!
For Only $47
First Name:
Email Address:
More Videos For You To Check Out
A Blended Family Tells Their Story
Jeff and Anne were facing a challenge that effects so many people: how do you navigate sending a child to college after a divorce? Are there strategies to ensure mom and dad (and step-mom and step-dad) won't be paying more than necessary? Yes there are! Divorce actually can bring about some of the best opportunities to drastically reduce the cost of college.
Why College Money Academy?
I believe the cost of college is very expensive and the cost often exceeds what a family is reasonably able to pay. I also believe this has put parents of high school aged children in a really tough spot because they truly want what's best for their child but don't know how to make it happen. Because of this, I believe families deserve the opportunity to learn how to reduce the cost of college and make college affordable.
The Business of Higher Ed
College is a business. Plain and simple. A university attempts to acquire customers, students. They charge these customers a price, Tuition and Fees, and sell a product, an education. And just like every other business, there's room to negotiate on the cost. We teach how to do this for your kid's college of choice and we can save you thousands and thousands of dollars per year.
Reducing The Cost of College
It can be frightening for parents to have to figure out how to send their child to college without depleting assets, redirecting cash-flow to pay the college bill or restructuring their budget to now handle the new debt incurred by the family. Typically, the family will then choose a lesser school purely because they have learned to focus on the "sticker price". This just isn't necessary!
How To Appeal An Aid Offer
Like any good business, school's are very thoughtful about how they use their money. What College Money Academy teaches you is how to tap into that money in order to make college affordable
Educating Financial Advisors
We hired our video guy to record this presentation where I was in front of approximately 80 of the top financial advisors for a nationally ranked financial planning firm.

These professionals make up the number one office in the country for their company that has over 84,000 advisors total. It was an honor to coach them around the effective strategies offered by College Money Academy.
Who Is Kelly O'Connor
Kelly O’Connor founded College Money Academy three years ago after being a highly sought after speaker in the charter school system in the state of Colorado. He's worked with school district presidents, consulted with the League of Charter Schools in Colorado, he's been a repeat presenter at over two dozen schools, worked directly with the head of enrollment at a large, private, Division One university and has consulted with administrators from some of the state's best private high schools. 

College Money Academy is the only online, video-based program that teaches parents how to leverage their kid and negotiate with any university in order to reduce the price for college. Following his program when it was time for his first-born child to go to school, Kelly negotiated a price of $3,800 per year for a $27,000 university...that's an 86% discount!

His strategies have been used by thousands of parents across the country and he's dedicated to teaching you exactly how to do it for yourself. But first, you must understand that all colleges and universities are businesses that try to attract customers (enrolled students) to their product (an education). Most parents mistakenly don’t think of it this way. Are you ever blown away and amazed that the car dealer tries to negotiate and haggle a price? What about at a garage sale? Are you surprised when the owner tries to negotiate? Of course not, because you expect it. 

Colleges are no different…consider these Three Secrets (don't forget to download our free eBook!):

—►Secret #1: The Cost of Attendance is NOT What It Will It Cost You.
—►Secret #2: Schools Virtually Always Give You A "Lowball" Financial Aid Offer First.
—►Secret #3: You Can APPEAL The Financial Aid Offer.

What he will show you is exactly how to navigate through these three truths when it comes time for you. The result? A significant reduction in the cost of college for you and your family. 
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